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For decades now, the abrazo brand has been synonymous with steel wool soap pads. Its market-leading position can be attributed to the superior quality of abrazo products and the trust placed in them by households all across Germany each and every day.
Top brand – abrazo is the No. 1 brand in the German retail sector and has been the favourite soap pad of German households for many years.
Made in Germany – abrazo products are made exclusively in Germany. They are dermatologically tested, skin-friendly and unrivalled when it comes to cleaning performance.
Top quality – The unique all-round soap formula that comes from natural vegetable-based soap and the velvety steel wool mean our products are high quality and exceptionally eco-friendly.
abrazo is the synonym for soaped steel wool cleaning pads in Germany. Its unrivalled quality is owed to the unique full cleaning all around soap formula, and the consistent use of natural vegetable-based soap.
The abrazo brand has thus been standing for powerful cleaning and brilliant cleanliness in the kitchen for nearly 100 years. Today, abrazo is the most popular cleaning pad in German households, and has already been rated as a top brand of the German food trade in 2013.
abrazo is exclusively made in Germany.
We are eager to discuss your needs and answer any questions you may have.